a branding
   campaign
   digital
   packaging
   presentation
design.

 

Otio Bikeshare

Student work
Shillington College, Melbourne

Generate an online platform and brand identity for the Hamburg, Germany arm of an international bike sharing business. The identity was to focus on the city for the design, be fun, approachable and reflect the unique characteristics of the location.

Brandmark.

Brandmark.

Promotional poster series.

Promotional poster series.

 

Demographic

Hamburg is a large university town and Otio was branded to target this younger demographic as well as tourists to the city who wanted an alternative way to see the sights.

 

Core concept

Connecting people and places.

 

Campaign copy — designed in both German and English.

Campaign copy — designed in both German and English.

Website design.

Website design.

Mobile version of the website.

Mobile version of the website.

Travel cards.

Travel cards.

Image treatment.

Image treatment.