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LIMIT SCREENS CAMPAIGN

Advertising campaign
Client — Student work


Print advertising.

Print advertising.

 

THE BRIEF

Develop an advertising campaign for Raising Children Australia that creates awareness about the issue of 'How much screen time is enough for children?'. The campaign needed to have maximum impact and be provoking in it's nature.

 

Out of home (OOH) advertising.

Out of home (OOH) advertising.

 

DEMOGRAPHIC

The campaign was aimed at the parents of children between the ages of 3-13 years, with the message intended to influence their behaviour towards their children.

 

CORE CONCEPT

The classification system is weakening.

 

Social media campaign.

Social media campaign.

Print advertising.

Print advertising.