Limit Screens Campaign
Shillington College, Melbourne
Develop an advertising campaign for Raising Children Australia that creates awareness about the issue of 'How much screen time is enough for children?'. The campaign needed to have maximum impact and be provoking in it's nature.
The campaign was aimed at the parents of children between the ages of 3-13 years, with the message intended to influence their behaviour towards their children.
The classification system is weakening, of which the design attempts to visualise with a familiar form.