a branding
   campaign

   digital
   packaging
   presentation
design.

 
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Hudsons Jackfruit

New Product Development
Available at Coles Local

As the world is becoming more aware of the environmental impacts of commercial farming, meat-free food alternatives are becoming more popular. Hudsons Jackfruit brings a plant-based meat substitute to the Australian market in flavoured ready-to-use packs.

Product range.

Product range.

 

Jackfruit is an exotic fruit grown in tropical South East Asia, that when cooked, has the appearance and texture of a slow cooked meat. It’s an ideal vegetarian or vegan plant-based option.

The objective was to portray the product as a modern, trendy, fun alternative to appeal to a younger audience who are more willing to try meat free alternatives.

Core Concept

The packaging, with the leaves, gives the appearance of peering into the jungle to find a bright, attractive product in bright colours.

Original packaging.

Original packaging.

Massaman packaging.

Massaman packaging.

BBQ packaging.

BBQ packaging.

Tex Mex packaging.

Tex Mex packaging.

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Product recipe and illustrations.

Product recipe and illustrations.

Product recipe and illustrations.

Product recipe and illustrations.

Social posts.

Social posts.