New Product Development
Available at Coles Local
As the world is becoming more aware of the environmental impacts of commercial farming, meat-free food alternatives are becoming more popular. Hudsons Jackfruit brings a plant-based meat substitute to the Australian market in flavoured ready-to-use packs.
Jackfruit is an exotic fruit grown in tropical South East Asia, that when cooked, has the appearance and texture of a slow cooked meat. It’s an ideal vegetarian or vegan plant-based option.
The objective was to portray the product as a modern, trendy, fun alternative to appeal to a younger audience who are more willing to try meat free alternatives.
The packaging, with the leaves, gives the appearance of peering into the jungle to find a bright, attractive product in bright colours.