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HUDSONS JACKFRUIT

Packaging design, Branding
Client — SFI, Coles Supermarkets


Product pack designs.

Product pack designs.

 

THE BRIEF

Design the doy pouch packaging for two varieties of coated pretzels going into Coles supermarkets, Australia, in the fresh produce section. It needed to be simple, typography-centric, modern, fun with the use of a single colour variant per flavour.  

The two varieties.

The two varieties.

 

DEMOGRAPHIC

All-ages consumers but more targeted at those who want an indulgent snack and would be attracted by the simplicity of the packaging complementing the product.

 

CORE CONCEPT

As the pretzels are ‘dipped’ in chocolate, the dipped colour was applied as the overlap where the pattern meets the typographic content.

 

Product packaging.

Product packaging.

Illustrative pattern.

Illustrative pattern.