New Product Development
Available in Coles Supermarkets
This project involved the design of doy pouch packaging for two varieties of coated pretzels going into Coles supermarkets, Australia, in the fresh produce section. It needed to be simple, typography-centric, modern, fun with the use of a single colour variant per flavour.
All-ages consumers but more targeted at those who want an indulgent snack and would be attracted by the simplicity of the packaging complementing the product.
As the pretzels are ‘dipped’ in chocolate, the dipped colour was applied as the overlap where the pattern meets the typographic content.